Procter and Gamble launched a new Facebook page to bring you the easy way to get your baby Pampers straight from Facebook, the first e-commerce solution from a P&G brand, with this solution Pampers transform Facebook into a real mom and dad community.
There is no doubt that moms and dads spend a great deal of time on Facebook and today, Pampers announces it will make purchasing some of their favorite Pampers and P&G products a little easier by launching access to Facebook shopping capabilities via the Pampers Fan Page. Starting today, parents can buy Pampers brand diapers and wipes (plus an assortment of other P&G brand products including Tide, Oral B, Olay and Pantene just to name a few) via the Pampers Facebook page, a community of more than 350,000 fans. The e-commerce capabilities are powered by Amazon.com, which will provide customers with the Amazon.com transaction experience they have come to know and love; free shipping on all orders over $25 and free two-day shipping for all Prime members.
The announcement arrives just a few months after the brand’s success with its Facebook pre-sale of Pampers Cruisers with Dry Max, which sold out its 1000-pack allotment in less than an hour. The e-commerce capabilities will first be leveraged by Amazon.com. While Pampers is the first P&G brand to introduce a gateway to e-commerce shopping capabilities via a Facebook “shop now” tab, P&G plans on expanding this offering to other brands’ Facebook pages and retailers in the coming months.
“The launch of the Facebook e-commerce capabilities via the Pampers fan page presents another example of how Pampers strives to be there for parents where they live, work and play – in this case, at one of their favorite online communities,” said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. “We are so thrilled to have such a dynamic, active community on our Facebook page, and want to find ways to provide benefits to our most loyal fans. Plus, we are also excited to be the first P&G brand to launch these resources and are looking forward to rolling this out to other brand Facebook pages in the future.”
The Pampers Facebook Fan Page offers an active community, contests, promotions, and now e-commerce, and is accessible at www.Facebook.com/Pampers.
