Microblogging site popular for those taking on the characters’ personae

Twitter is home to fans of “Mad Men,” some of whom portray characters on the Emmy-winning show, set in the 1960s, including those who take on the roles of the program’s props — in this case, a Xerox machine

With a new spread in Vanity Fair, a glowing endorsement by Oprah and another major win at the recent Emmy awards, the popular ’60s-era AMC television series “Mad Men” has become firmly rooted in the mainstream. But the show’s quirky characters have been showing up in another “stream” over the course of the last year, as well, thanks to a fast-growing “fan fiction” phenomenon on the microblogging site Twitter.

As with all things “Mad Men,” the in-character tweeting craze began with the show’s protagonist, ad man Don Draper, or in this case @Don_Draper, a Twitter account launched by Paul Isakson, from Minneapolis, who truly is in advertising and marketing

“The start of it was a bit of an accident,” says Isakson, who has tweeted as actor Jon Hamm’s smoldering character for more than a year. “I had the idea to create the account as season two was kicking off , but decided to sit on it to make sure I really wanted to do it.”  Read Full Story Here